10 Alternative Revenues to Banner Advertising or; How Not to Starve as a Blogger
There’s a huge problem that could threaten the blogs that you read on a daily basis–we can’t make enough money from banner advertising. There, I said it. It’s a big problem, because pretty much all blogs rely on banner ads to some degree, yet new research and expert opinion both reinforce the notion that, as bloggers, we need to look beyond display ads for our revenue stream. First, the research: Prices for display ads sold through networks have dropped for the second quarter in a row, dipping below $0.30 on average, according to PubMatic.
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