Mobile local ad network xAd just released its Q4 Mobile Insights Report, detailing the activity seen on its network. Like its Q3 report (covered here), it further supports the growth and the opportunity in mobile local search. xAd, for those unfamiliar, hangs it hat on in-app search and display ads. That’s opposed to browser-based search where Google dominates. As we discussed at ILM West, in-app search has a greater opportunity because of its growth and fragmentation (read: lack of Google dominance). To ...

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