Facebook has added a Hispanic targeting option to its self-service ad-buying platform. Marketers who create an ad and then select the broad category targeting option - as opposed to precise interest levels - will see an "Ethnic" tab. Currently the only subset option is "Hispanic," which can be added to the targeting mix with a click on its check box. The feature reveals that Facebook has 7.7 million Hispanic users 18 and above in the U.S., while there are 8.4 million when including all ages. (According to the 2010 Census, there were 50.5 million Hispanics in the United States, making up 16.3 percent of the total population.)

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