Boston.com: No More Keyword Sales, But Search is Leverageable
Newspapers haven’t done too well with local search, despite efforts to leverage their potential mix of human editors and algorithms. But Boston.com made more of an effort than many others, launching a local search/directory effort in 2006. As chronicled by Nieman Lab, that effort started out on a promising note but quickly plateaued. Given the lackluster [...]
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