Search Engine News

Microsoft and Yahoo have deferred talk of mobile advertising in previous discussions about the search transition. But now it has been made clear that mobile will transition at the same as the PC, and that the account teams will be the same for both segments. Here are the relevant FAQs from Microsoft Advertising’s discussion of the [...]

More from feeds.searchengineland.com

Online spending up double digits; tweeting at Harvard Biz; hitting the Hispanic market; giggling for Yahoo!, and more Online ad spending up Here’s a little silver lining for agencies and publishers: Online ad spending will see double-digit growth, reaching $61.8 billion worldwide this year and $96.8 billion in 2014, according to an eMarketer report cited by AdWeek . Hopefully that rising tide will lift all boats. Business schools heart social media You knew it would come to this. One minute you’re tweeting just for fun about how yummy that bagel was this morning, and the next you’re…

More from www.ysmblog.com

In order to help you stay up to date with changes to our AdWords policies, we’ve launched the AdWords Policy Change Log . This new site makes it easier to stay informed about upcoming AdWords policy changes by posting a short summary, including the affected region, for each policy change going into effect. While the AdWords Policy Change log will have the most comprehensive listing of changes to AdWords policies, if we anticipate that your account will be directly affected by an upcoming policy change, we’ll still email you a service announcement, as necessary, to make sure you’re aware…

More from Blogspot

In order to help you stay up to date with changes to our AdWords policies, we’ve launched the AdWords Policy Change Log . This new site makes it easier to stay informed about upcoming AdWords policy changes by posting a short summary, including the affected region, for each policy change going into effect. While the AdWords Policy Change log will have the most comprehensive listing of changes to AdWords policies, if we anticipate that your account will be directly affected by an upcoming policy change, we’ll still email you a service announcement, as necessary, to make sure you’re aware…

More from Blogspot

Elixir Interactive has shared a very unusual online reputation management study. What is unusual is that the interactive marketing agency, which provides online reputation management and search engine optimization services, and it’s well-respected CEO and President, Fionn Downhill, are the targets of a mean-spirited and scurrilous attack.

More from feeds.searchenginewatch.com

With the impending implosion of Yahoo’s disappointing Panama project and seeming overnight surrender of search to the big boys of Google and Microsoft it’s time we all started paying a little more attention to Bing and particularly Microsoft adCenter. Just the other day I was talking with some bright minds in the search space and when we got to the topic of Bing the lights were on but no one was home. Which got me think about how since its launch most of us have largely ignored the MSN/ Bing advertising platform, as illustrated by the small number of advertisers on Bing compared…

More from Search Engine Journal

Writer’s block, or perhaps more accurate these days, blogger’s block, is a common occurrence. Great bloggers try to pump out insightful and engaging content daily, but eventually the question becomes, what more can you write about? It’s at times like these when I suggest you delve into a little keyword research. Rather than struggle internally to find topics for your next blog or article, let data drive your reporting or writing. Tools like Google’s Adwords KeyWord Tool, BlogPulse and Wordtracker are good for discovering what topics are trending for Copywriting inspiration. Content…

More from Search Engine Journal

Have you ever wondered how your keywords could have performed with a different bid? The bid simulator feature released last year allows you to do just that. Using data from the last seven days, it calculates the impressions, clicks, and cost your keywords could have received if different maximum CPC bids were used. This information was previously only exposed in the AdWords web interface, but is now available in the v201003 version of the API with the BidLandscapeService . ThegetBidLandscape()method is used to retrieve the bid simulation results, also known as bid landscapes. You can use…

More from Blogspot

Chitika, a veritable fountain of data lately, has generated some new interesting findings from activity on its search-based advertising network. The company compared ad click behavior on Google and Bing and found that Bing generated about 50 % more clicks: Across the sample of nearly 15 million impressions used for this study, Google users clicked on [...]

More from feeds.searchengineland.com

Google has begun rolling out a new background color for the AdWords listings on Google’s search results. The new color is a pale purple, as opposed to the current pale yellow. Google has been testing the pale purple since May of this year and last week we have seen it ramp up in [...]

More from feeds.searchengineland.com