Search Engine News

Nary a week goes by this summer that we don’t hear more rumors about Google’s interest in online games, social networking, and/or some combination of the two. Tonight, the Wall Street Journal is quoting unnamed sources that say Google is talking with “several makers of popular online games” to have those games included on a [...]

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Although it comes as no surprise to most, the integration of e-mail campaigns and social media outlets is becoming more popular. Leading the charge are Facebook and Twitter which is probably no surprise either. What is a little surprising is just how quickly the numbers dive with regard to other options for social media integration. The following chart from eROI shows results from a survey they recently conducted (hat tip to MarketingProfs ). With Facebook being the most mainstream option of these outlets its appearance at the top of the list is almost expected. Twitter on the other…

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Digg will lift bans on all domains in version 4. A big change in their v4 interface is that Digg is allowing publishers to open official publisher accounts for their websites. More topics will be covered on Digg. Users will be exposed to content Dugg by the people or accounts they follow. Many media properties with which I work are already acquiring followers having opened their accounts on the new interface. I recommend people should be posting links to their existing Digg accounts with requesting people to follow them like so:‘ Follow me on Digg .’ All your existing friends and fans will…

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I have already reviewed how Facebook Group is different from Facebook Fan Page : a group is better to use for (two-way) discussion while a page is easier to brand and promote. A LinkedIn group is definitely closer to a Facebook Group in this respect, so comparing it to a Facebook page (a wider-used tool nowadays) would be like comparing apples to oranges. Why do we need to compare, you might ask. Why not use both? The purpose of this post NOT to tell which one of the two (or the three) should be used. I myself use all the three tools (to take advantage of all social media properties I can build…

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By Renée Revetta Facebook recently enabled a feature that instantly suggests a dynamically created Facebook ad based on a provided URL. I tested it out to uncover how Facebook set up this feature. As with most things, there are some pros and cons to the dynamic ad creation approach. Facebook creates the ad by searching [...]

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If your in-house programs for Google, Yahoo and Bing are running like well-oiled machines, it’s time to start poking around for new online marketing channels to test. An option many online marketers report increasing success with is Facebook ads. Facebook advertising doesn’t work quite like a search engine does, so read on for a primer [...]

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Domino’s credits Facebook and Foursquare promotions for lifting online sales by 61 percent in the U.K. and Ireland during the first half of this year compared to the same period in 2009. The international pizza chain also announced on Monday that web-based sales now account for 33 percent of its revenue, compared to 26 percent in 2009.

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(image ) I just reviewed this presentation from Paul Adams, research lead for social at Google (embedded below). He works on Buzz and YouTube, and presumably, whatever is next from Google, including the rumored ‘Google Me.’ His presentation is good, and worthy of your time if you are interested…

More from John Battelles Searchblog

I just got word that the co-founder of Teoma, the search engine Ask.com acquired to power natural search, Apostolos Gerasoulis has left Ask.com. Apostolos Gerasoulis was the executive vice president of search technology for Ask.com. If you look his Linkedin profile you will see his current position is no longer being at Ask.com. [...]

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Twitter is slowly but surely imposing itself as a player to be taken seriously in the search business, with the number of queries conducted on Twitter Search now reaching 800 million a day. At the same time, figures were released regarding fellow social site Facebook, showing that the latter had recorded much slower growth in the U.S. in June, although data indicates that overall growth was driven by India and Indonesia.

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