Advertising

Microsoft criticizes Google Apps with ‘Googlighting’ video and new website to amp smear campaign

Microsoft released the above Google-lambasting video on YouTube (ironically) yesterday to take aim at Google Apps and decry the Mountain View, Calif.-based advertising business of seedily selling productivity software “on the side.” Microsoft takes a curious spin on “moonlighting” and calls its competition the “Googlighting stranger” while making many jabs at the search engine’s product.

New Killer Facebook Broad Targeting Options

Whether your Facebook ads are targeting people who have recently moved, pregnant women, educators, ethnicities, or people looking to buy a car, these quick, easy, and practically painless options are great for local business and big business alike. ...

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Google Enhances Ad Sitelinks

Google is upping its game with improvements to ad sitelinks. The new sitelink option gives users more options while delivering more clicks for advertisers. On average, Google said the click through rate is 30 percent higher for ads with sitelinks. ...

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The Trouble with Tribbles: Beyond Google’s Cookiegate Browser Settings Hype

Google’s circumvention of Safari privacy settings is just the tip of the user tracking iceberg. Privacy and user experience are in serious conflict, with billions of advertising dollars at stake as search and social converge. ...

Heads Up: Reporting Delays Expected in Microsoft Advertising adCenter API

Some adCenter API users may experience up to a 2-6 hour delay with API performance reports beginning Thursday February 23 at 8pm PST through between 10pm PST and 2am PST on Friday February 24. Reports are expected to be running normally by 2am PST on Friday, February 24. ...

4 Foundational Secrets to Effective PPC Advertising

As you plan your next AdWords campaign, be willing to spend for results, but start by spending your creative energy first. How can you get the right message to the right people at the right time in a way that sets you apart from your competition? ...

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The Power of Positive PPC Ads and Attitude

When it comes to gut feel, creating vivid mental images and positive associations with your ad copy starts to carry the day. It’s the subtleties of mental images and emotional associations that determine winning and losing PPC ads. ...

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AdCenter Revamps Location Targeting To Mimic AdWords

Microsoft adCenter is making changes to its location targeting functionality that will bring it into line with the industry standard Google AdWords. Now, the “market” (distribution channel) will no longer be available as a targeting option. It will be replaced by “language”... ...

Location Targeting Updates Coming to Microsoft Advertising adCenter API

If you saw the post on the adCenter Blog about the location targeting updates that are in the process of rolling out, no doubt you have some questions around what this means for the API. If you are using the adCenter API, you can expect the following changes based on the version of the API you use.

Google Enables Blocking AdWords Results With Block Site Feature

In 2011 Google enabled the ability to block search results with a new block sites feature. It now appears that you can block sites from showing up in the paid search ad results. Here is a picture with the “block all domain.com ads”: What is interesting is that this works for both those... ...