Whether your Facebook ads are targeting people who have recently moved, pregnant women, educators, ethnicities, or people looking to buy a car, these quick, easy, and practically painless options are great for local business and big business alike. ...
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It’s a Golden Grahams kind of day … You and your marketing team have set up the first steps to your local presence: a Google Places Page. Life is good. A few days later, you check in and you see that your position and display are great—but what is up with the three star rating? [...] ...
Mobile local ad network xAd just released its Q4 Mobile Insights Report, detailing the activity seen on its network. Like its Q3 report (covered here), it further supports the growth and the opportunity in mobile local search. xAd, for those unfamiliar, hangs it hat on in-app search and display ads. That’s opposed to browser-based search where Google dominates.
Small businesses are merely scratching the surface when it comes to penetrating the web for marketing needs. Are decades-old mom-and-pop businesses finally open to reaching a target audience through alternative means like Google and Yelp? ...
I like Google. For the most part I tend to side with them on most issues like free market concerns and so on. I usually don’t have any issue with the privacy stuff either mainly because it’s my choice whether I want to be “tracked” by Google or not. As you may have noticed I said usually.
Let me start of by saying that I do have a Yellow Pages listing for my SEO company, Brick Marketing. It costs me about $50 a month for the profile on the Yellow Pages website. It’s a good way to help with my local link building, get a FEW additional local visitors and YP.com is [...]Follow SEJ on Twitter @sejournal ...
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Before I dive in and give you some juicy, usable ideas for winning new customers and growing your business through social channels I want to get something straight. When I say ‘social’ business, I don’t mean social enterprise or non-profit businesses. What I mean by ‘social’ is making your business... ...
Last week Twitter was at the receiving end of angry tweets for saying that it would accept selective censorship as per local laws of different nations. Like it or not everyone, be it a dictatorship or a democracy would love to control social media. At least wherever it causes embarrassment and hurts their politically stated believes.
Recently, Google announced (and Search Engine Land intensely covered) what is being described as the most significant revamp to date of their basic search tool. To sum it up from the start, the changes will likely provide local businesses with the ability to merge aspects of their search... ...
GMS Local, an initiative from GroupM focused on local search and local digital strategies, recently conducted a survey of national marketing executives (mostly in the retail sector) about their localization strategies and tactics. The survey was fielded in September and November 2011. What the... ...
