2011 was a year of shifts for Google, with all the updates seeming to give hints of a huge shout which, at its end, formed the word Panda. As all of us know, the Panda Update centralized content and the importance thereof, making the user the priority, not the post. Duplicated content was removed, sites [...]Follow SEJ on Twitter @sejournal ...

Matt explains this newer feature and tells you about all the options you have with Fetch as Googlebot. Follow SEJ on Twitter @sejournalFollow SEJ on Twitter @sejournal ...

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According to comScore’s State of the U.S. Social Network Market, Tumblr is one of the most consistently growing social networks out there. In December 2011 it had 15.9 million U.S. visitors, which is up from November 2010. Most of that growth has occurred since April 2011. But this is not just about sheer number of [...]Follow SEJ on Twitter @sejournal ...

Social Media has become a double edged sword. It gives businesses easy access to their customers and aids in communicating with them, but at the same time it gives employees a forum to waste time and possibly to do harm to the brand. A well thought out social media policy is a must for businesses [...]Follow SEJ on Twitter @sejournal ...

Yandex is the next in line to gain access to the Twitter “firehose.” This morning the Russian search engine is announcing that it will begin integrating the Twitter feed into its search results. Twitter reported the deal to us late last week but declined to disclose its terms. As part... ...

Need to build links to your websites in order to increase your traffic and improve your rankings? Well, there’s article marketing, social bookmarking, and – blah, blah, blah… Let’s face it – you’ve probably heard the same old link building strategies repeated ad nauseum around the net. So if you’re ready to try something new [...]Follow SEJ on Twitter @sejournal ...

Engaging in online marketing is all about customer acquisition, ROI and profits. If you see growth in these three areas, you can be reasonably confident that your online marketing efforts are paying off in some form or another. But things might not always be as they appear. While it’s never a bad thing to grow [...]Follow SEJ on Twitter @sejournal ...

In a partnership with American Express, Twitter will roll out the self-serve ad platform its been testing to 10,000 small and medium businesses next month. It will enable SMBs to manage their marketing campaigns and budgets without sales representatives. Only SMBs who accept or use American Express cards are eligible to use the platform.

With the passing of International star Whitney Houston there has been tremendous reaction by her many loyal fans and supporters. As most of the reaction comes from people that have supported her through the years, companies and webmasters have even taken-part of the reflection. BET.com, the leading global entertainment Media Company targeting the AA consumer, launched [...]Follow SEJ on Twitter @sejournal ...

Although this information was posted to the adCenter Blog, we wanted to make sure API users are aware of the changes that are coming to adCenter as well.