Whether your Facebook ads are targeting people who have recently moved, pregnant women, educators, ethnicities, or people looking to buy a car, these quick, easy, and practically painless options are great for local business and big business alike. ...
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Apparently, when Facebook filed its plans to go public, analysts saw nothing but “red flags” that the social network had thus far failed to monetize its 425+ million mobile users… The disclosure sent up red flags for analysts, because the company also said it does not “currently directly generate any meaningful revenue from the use of Facebook mobile products, and our ability to do so successfully is unproven.” Talk about a “g
Facebook might be the world’s biggest social network, rapidly on its way to reach the magical one billion user mark, but it is not the only one. Here are a few others that are highly competitive in their domestic markets:Vkontakte (In contact): Russia’s leading social network has more than 110 million registered users and 33 million daily unique visitors.
The Google flap over privacy continues and the machine moves with fine efficiency. Take a look at these headlines.
Social advertising is all about using the comments and recommendations of one person to influence the buying habits of another. Facebook does this handily by mentioning which of my friends like the ads that appear in my sidebar. But, to be effective, recommendations don’t have to come from friends.
Some of Facebook's timeline app partners are apparently giddy with the relationship so far. Since Pinterest started its open graph integration last month, the virtual pin-up board has seen its daily visitors increase by 60 percent. ...
Although this information was posted to the adCenter Blog, we wanted to make sure API users are aware of the changes that are coming to adCenter as well.
Gamestop, Nordstrom, Old Navy, The Gap. All blockbuster retailers who know how to drive customers to spend big bucks and not one of them had success selling on Facebook. The failure of F-commerce is an interesting conundrum. Facebook is the most visited site in the universe. People also spend money on Facebook to buy virtual items and upgrades for their games.
Facebook has added a Hispanic targeting option to its self-service ad-buying platform. Marketers who create an ad and then select the broad category targeting option - as opposed to precise interest levels - will see an "Ethnic" tab. Currently the only subset option is "Hispanic," which can be added to the targeting mix with a click on its check box.
Only three news sites - CNN, Yahoo News and The New York Times – out of 22 appeared to use high levels of ad targeting, according to a Pew Research Center study. In these cases, 45 percent or more of the ads were different from one user to the next. ...
