Charting Unique Keyphrases Using Advanced Segments
Posted by RobOusbey A useful indicator of SEO success is the number of unique keyphrases that send traffic to a website. An increase in this number is a reflection of increased trust in the site by search-engines. Google Analytics can show you the total number of unique organic keyphrases at a glance, on the Traffic Sources ⇒ Keywords page. (Make sure you select ‘non-paid’ to exclude any CPC campaigns.) This post will show you how to break that down to a more useful level of granularity and help you to create a table such as the following:
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