Google AdWords Feature: AdSense for Domains Opt Out
Should you opt for the new AdSense for Domains opt out feature, quietly launched with the Google AdWords upgraded Site Exclusion tool? (Author’s Note: This is a long overdue followup to Google AdWords & Domain Parking : Garbage Paid Search?) The site exclusion tool applies to the content network. However, notice what happens if you click on the “Page Types†tab from within a pure search advertising campaign:
Chinese Antimonopoly Legislation Could Microsoft/Yahoo Deal, Google
As the New York Times detailed yesterday the Chinese government is activating legislation that may give problems to the possible Microsoft Yahoo purchase. The new Chinese law would “give Chinese regulators authority to examine foreign mergers when they involve acquisitions of Chinese companies or foreign businesses investing in Chinese companies’ operations. Beijing could also consider national security issues, according to a report by the official news agency Xinhua.,” NYT reported. Given that China now has the world’s most internet users and all three of the major search engines are involved in the country there could be impact for all of them.
New Google Webmaster Tool Aids Robots.txt Creation
When you have parts of your site that you don’t want the search engine spiders to index, you let them know using a document called robots.txt. But for the coding-challenged, creating that document has not always been easy. Thankfully, Google has created a robots.txt generator as part of its Webmaster Tools. Once your document is created, you can test it with the robots.txt analysis tool. Google points out that not every search engine recognizes robots.txt. They recommend securing truly sensitive material with password protection.
Google Maps Adds 13 New Cities to Street View
Google’s Street View is growing substancially with 13 new cities, both large and small, from around the United States, and Yellowstone National Park! The new areas are : More on the addiitons plus some amazing views from the Google Lat Long Blog.
SEW Experts: The SEO Copywriter: Wordsmithing the Web
We’ve all heard the adage that “content is king” when it comes to SEO (define). Despite this, it’s still easy to lose sight of content creation in an online landscape increasingly focused on securing links. In all the talk of link relationships, has the art of communication itself been lost?
In SEO, as in war, generals and officers must gather intelligence and develop a strategy in preparation for a campaign. For all the high-level thinking that goes into an engagement, you need troops on the ground to make sure the plan is carried out.
Does Google Allow Good Google Bombs?
To some, it appears that Google has painted itself into a corner with its reliance on linking for its ranking algorithm. The lines between legitimate SEO, paid links, and Google bombs are becoming increasingly blurred. One highly-charged example is the case of Jew Watch News, an anti-semitic hate site that managed to get top ranking for the query “Jew.” Several Jewish and anti-defamation groups joined together in a coordinated Google bombing campaign to push that result down in the SERPs, and the results of that bomb can still be seen today. In today’s SearchDay, “Google Bombs, Jew Watch News & the Hypocritical Linking Universe,” Marty Weintraub looks at that Google bomb, and tries to find where a Google bomb meets SEO, and where paid links fit into the picture.
Google Loses Another Top Exec to Facebook
In just one month, Google has lost two top executives to the wildly popular social networking site Facebook. First it was Sheryl Sandberg, a Google VP of Global Online Sales, who left to become the company’s new COO, and now Ethan Beard has left the Mountain View monstrosity to become their director of business development. Beard was the former director of social media at Google. Facebook is currently valued at $15 billions, and has grown in size to include more than 500 employees. It is also the fastest growing, and second most popular social network, with a pretty bright future. Although neither company would give any exact figures, a sizable number of of employees have gone from Google to Facebook. Other high profile ex-Googlers at Facebook also include Chief Financial Officer Gideon Yu, and Benjamin Ling, a top engineer who was once fondly referred to as one of Google’s “golden boys.â€
Google Goes Black in US and Abroad
Google Israel went black on Thursday to celebrate Earth Hour and today in the United States, Google has gone black here in a global effort to remind cities and people to turn off their lights for one hour and spread the awareness of energy conservation. The Google Black concept was first started to try and convince Google that going black will save energy across the world (black vs. white Google homepage).
Last year Google went black in San Francisco to raise awareness for the Lights Out San Francisco campaign.
The Video Search Revolution will be Contextualized
If you’ve been wondering how online video can be adequately searched or monetized, then video search company Digitalsmiths has some answers for you. At a luncheon hosted by the Triangle Interactive Marketing Association last week, Digitalsmiths CEO Ben Weinberger gave an impressive demo of his company’s video search technology. VideoSense is an ad-matching and video indexing system that helps advertisers target audiences. The program uses image and speech recognition to facilitate video search and relevant ad-targeting.
SEW Experts: What Matters Most to Travel Search Marketers in 2008?
Now that we’re nearly through the first quarter, it’s time to check in on the accuracy of the many predictions for the future of search. Let’s take a look at some of the most common predictions, and see how they are beginning to play out in the travel space.
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