Search Engine News

Yahoo’s new CEO described some details and rationale for the Internet pioneer’s latest reorganization. Here’s the full text of her post. A month and a half in the saddle and today I have the perfect excuse to get blogging. “I’ve been on a whirlwind tour for the last six weeks, talking with everybody from executive leaders to the guys who configured my laptop. I’ve been in student mode, slowly getting smarter about what makes this place tick. And most recently, I’ve been gathering information on what it’s going to take to get Yahoo! to a great place as an organization — and one that brings you killer products.”

Just the latest in the never-ending game of Yahoo! Musical Chairs…!

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Yahoo Chief Financial Officer Blake Jorgensen declared yesterday that the company is “not opposed” to a deal that could potentially sell their search business, in a move that made Yahoo shares go up by 3 percent today on the stock market.

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As as promised on Monday, Yahoo posts a major reorganization this week. But is it any coincidence that less than a day after telling investors that Yahoo might do a search deal, CFO Blake Jorgenson is getting the axe?

Doh…!

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Yahoo! has set the SearchMonkey application for Facebook as default. This means, when you search for a name and see a Facebook result, the customized result developed by Facebook via SearchMonkey will appear. Here’s an example of the result for Facebook engineer, Alex Moskalyuk: Facebook joins other SearchMonkey apps already set as default, including Wikipedia, Yelp, LinkedIn, Citysearch and Zagat.

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I am fairly confident that Yahoo Search is currently updating their index and algorithm now. Dozens of webmasters and SEOs are noticing this update and discussing it at WebmasterWorld, but the Yahoo Search Blog has no mention of it. Typically, Yahoo posts updates — which they call weather reports — when Yahoo is updating their index or shifting their algorithm.

Ji, how you, Weather Girl…?

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Hats off to Aaron Wall for a great article about how Google has used brands as the basis for their most recent algorithm update. Seems many sites have fallen from their comfortable front page rankings in preference for sites well branded in the niche for many of keywords impacted. Insurance companies, airline tickets and boots to name a few have suddenly seen well known but unoptimized sites shoot up in the rankings. These results will no doubt send us SEOs running to the mattresses s we try to figure out how to counter this action by Google. Is it an increase in attention to trust rank? If these sites have not done any quiet SEO, then Google has obviously increased their worth on some basis – who is to say an airline deserves the better position for a travel search. Many small sites provide all types of support information not available.

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Visual search engine SearchMe has launched a search advertising test and is looking for beta testers. The program is open to 500 participants who will get free advertising for 30 days. To apply, click here. “We are fusing together two popular advertising formats to drive better tracking of both ROI and branded advertising spend. We want consumers to know exactly what they’re getting before they even click on an ad,” said John Galatea, vice president of sales and marketing at SearchMe. “The combination of search marketing with the power of branded display ads creates more valuable clicks leading to increased conversions and that’s what advertisers want. The added qualification of seeing before clicking makes a huge difference for end users and advertisers and provides an exciting glimpse into the future of visual search advertising.”

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Google has added geo-tagged Panoramio photos to StreetView images. According to the Google LatLong Blog it’s done automatically: Google’s image-matching algorithms will analyze them at some point to see if they are also a good match for a Street View location. Google has offered images on Maps for some time, but not directly integrated into StreetView like this.

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For the last few years, companies have had two primary approaches to security: attempt to plug every security hole themselves, or rely on an open-source community to do so. With its open-source Native Client project, Google actually wants to do both and has launched a contest to attract outside development talent to plug security holes in Native Client’s code.

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Google is now on Twitter. As insane as it may seem, it has taken Google years to start using their Google account, which is located at Twitter.com/Google Google + Twitter = Twoogling? Their first post, a Twoogle if you will, was a binary message (way to geek it up Google) : “I’m 01100110 01100101 01100101 01101100 01101001 01101110″

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