Facebook to Surpass MySpace in Ad Revenue Sooner than Expected
Facebook will surpass MySpace in advertising revenues in 2010, a year earlier than expected, according to eMarketer’s “Social Network Ad Spending: 2010 Outlook.” The projections released on Tuesday predict that MySpace will bring in $490 million in worldwide advertising revenue in 2009 but only $385 million in 2010, a decline of 21 percent. Meanwhile, worldwide spending on Facebook is expected to reach $435 million in 2009 and $605 million in 2010, an increase of 39 percent, finally putting Facebook ahead of MySpace as the number one social network in terms of ad revenue.
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