Google AdWords: Guaranteed to Make You 16% Bigger!
OK, we’re PG13 at Marketing Pilgrim, so I’m not going to take the above cheekiness any further. That said, it is accurate. According to new research from Google and Millward Brown, securing the top spot on Google AdWords can increase the unaided awareness of your brand. Take a look at the brand increase achieved by Sprint: As you can see, Sprint achieved a 16% increase in brand awareness by securing the #1 position on Google AdWords. Other interesting observations? Of course, Google’s releasing these numbers to help us all see there are benefits to using Google Adwords, that extend beyond the actual “click.” What I’ve asked to see next is this:
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