For a moon or two now, there has been this debate about whether link-builders are, in actual fact, SEO’s or whether they should sit in a different realm — sitting more closely with business development or PR. Much of what link-builders do, after all, is relationship focussed, prospecting and of course results driven — this to me sounds very much like a salesmanship. But it’s more than that — it’s the full plethora of what true SEO can deliver for a business. Now, I think in many respects, competent link-builders are the most all-rounded SEO’s in the sector (not simply…

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