3 strategies to help you monitor and react to bid requirements Remember how you used to daydream in school, only to snap out of it just as you heard the last bit of information that you knew was going to be on the test? OK, maybe that was just us. But we’re guessing that, along those lines, over the last few months you may have missed a lot of the advice we’ve offered on managing your new minimum bids. By now, you probably have keywords with minimum bids that can change from time to time—reserve prices that reflect both the value and quality of your keyword. If you weren’t paying attention before, you may find these three strategies helpful for managing your bids.
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