Stephanie Clifford writes about ad exchanges in the New York Times and discusses the new “traders” that are using exchanges to buy and sell ads. First, it’s great anytime the ad exchange space gets press in my opinion as it’s still not widely understood both in the business world overall and even in the advertising space. There are a few comments I’d like to make though: — It’s absolutely correct that there is a set of companies that are spending a lot of time, effort, and money around learning how to trade on exchanges. This is a very smart move on their part. Exchanges are still in the very early stages, and it’s inevitable that they are going to grow over time as the biggest players (Yahoo!, Google, Microsoft, AOL) continue to invest more in them.

More from www.conversionrater.com…