Search Engines Are Like Your College Professor
How treating a web page like a research paper can help you in search listings You should always keep your audience in mind when you’re writing landing page text. But what do you when you’re optimizing pages for search engines and your audience isn’t even human? According to search engine optimization expert Jessica Bowman of SEM Inhouse, it may help to think of search engines as your college professor. Jessica recently gave a workshop at Yahoo! on search engine optimization, and she pointed out that search engines read your web pages an awful lot like professors read a college research paper. Although you might normally read us for search advertising tips, we thought we’d pass along something that can help your performance in natural searches, too.
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