The New York Times asks–almost nonchalantly–Is Google a Media Company? I’d ask the NYT: Why? Are you scared of the competition? [Google's] Knol has been called a potential rival to Wikipedia and other sites whose content spans a broad range of topics, including Mahalo and About.com, a property of The New York Times Company that uses experts it calls “guides” to write articles on a variety of topics. Reading the article, and those quoted, I can’t help but think that this is the NYT telling Google, “we’re watching what you do with Knol, and we’re ready to cry foul, if it hurts our business.”

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