How much traffic do you really want, and can your budget afford it? Before iPods enabled teens to retreat into their music at any volume they like without disrupting the rest of the household, parents employed a three-word mantra that both parties quickly grew tired of: “Turn it down!” It’s a generational power struggle that probably echoed the world over. As adults, our musical tastes may have changed, but at least we now get to decide just how high or low to set the volume—and not just for our favorite tunes. Within your Yahoo! Sponsored Search account, your account specifications can influence the volume of traffic you receive on your keywords.

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