The two tools are Keyword Niche Finder and Keyword Grouper. The concept behind both tools is grouping keywords together for easier search ad management. The Keyword Niche Finder returns groups of keywords instead of just a long list of keywords related to the term. This is a good place to start if you haven’t already done keyword research for the campaign you’re working on.For example, let’s enter ‘Christmas shirt’ into the tool. The initial results return various groups:Click on one of the groups to view the keywords and their frequency:The only thing I don’t like is the inability to access the…

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